Little Brownie councils moving forward with positive momentum

We’re excited to hear about Little Brownie-served councils starting the season with positive growth momentum! Marie Gieringer, CFO of Girl Scouts-Diamonds of Arkansas, Oklahoma & Texas, shared news of her council’s significant 11.9% average annual revenue growth during the past three years in Arkansas Business on Nov. 30. Girl Scouts of Southeastern Michigan (GSSEM) has had six consecutive years of organic growth!

Our Little Brownie Bakers® sales team has supported both councils with strategies and program resources.

This Girl Scout Cookie Season, two executives from Little Brownie met with leaders from GSSEM for a COVID-19-preparedness strategy session. Anne Norgren, Sales Execution Manager, and Eric Venooker, Account Executive, hosted the session that led the council to use all of the resources and tools Little Brownie has to offer.

Along with a full toolkit from Little Brownie, the GSSEM web page includes program and marketing materials supplied by Girl Scouts®. From virtual and drive-thru cookie booths to workplace and network order stations, the council has plans and options for every type of sale.

For updates on resources from Little Brownie Bakers as they become available, be sure to follow our Facebook page. We also encourage you to contact your LBB sales execution manager.