The nationwide launch of the Girl Scout Cookie Season is just one day away — Tuesday, Jan. 12. We know this is a challenging season, but it’s full of possibilities, too!
We’re here to help you embrace those possibilities, through ongoing collaboration and new investments to support girls in reaching their goals. First, in light of a recent article about the connection between Girl Scout Cookies® and the palm oil industry, we recently sent you an email statement arming our position on this important topic. We encourage you to let us know if you have any additional questions.
Second, we’re working with Girl Scouts of the USA on a national social media campaign. Besides offering our strategic insights, we’re making a six-figure commitment to help ensure the campaign’s success. Through our social and e-commerce channels, we aim to let people across the U.S. know it’s cookie season and give them easier access to their favorite cookies.
We’ve also got you when it comes to technology. Little Brownie has collaborated with Girl Scouts of the USA on contactless processes relating to cookie delivery. We’ve updated the eBudde™ App to support this strategy.
We’re happy to have had the opportunity to join forces with many of our council customers on plans for the season. Sara Brown, new Director of Marketing & Communications at Little Brownie, has advised councils on marketing and social media strategies.
And, finally, our Sales Executives are reaching out to councils to help them make the best use of the resources in our We’ve Got This! Toolkit to effectively promote the season.
Already, we’re seeing positive results from these efforts. Online orders are already coming in from councils that kicked off their seasons in December. Along with steadily increasing sales, we’re seeing examples of the joy that Girl Scout Cookies bring to customers across the U.S. One inspiring case in point is this story about Chicago Girl Scouts who donated cookies to front-line workers.
We look forward to hearing about your season and successes!
– Your friends at Little Brownie Bakers®