Get ready to break out the balloons and streamers, because we have a Toffee-tastic® birthday to celebrate! You’re invited to join the party on Jan. 8, 2019, which is also National English Toffee Day.
The Social Media Toolkit on Girl Scouts® Ideal Cookie Sale™ includes a ready-made birthday post that you can use to build excitement on your council’s social pages. Meanwhile, be sure to follow our Samoas® Facebook page for additional posts you can share, and stay tuned for a surprise video that we’ll be unveiling before the party.
Don’t forget to stock up on Toffee-tastic Girl Scout Cookies® for this season, so all your cookie fans can be part of the delicious fun! Plus, your council will have the opportunity to satisfy the many customers who follow a gluten-free lifestyle.
Sales of Toffee-tastic cookies were strong in 2017-2018. According to Q3 Nielsen data, Toffee-tastic is the 4th best-selling retail cookie in the gluten-free category.
Source: 2018 Little Brownie Bakers® Sales Report
The positive sales numbers reflect the popularity of gluten-free products. In January 2017, Forbes.com published results of a study that found the number of Americans going gluten-free has tripled since 2009. Research published by IFT in August 2018 indicates the trend is here to stay.
Have any questions about Toffee-tastic cookies and the gluten-free ingredients? Be sure to visit LittleBrownie.com.