Like true entrepreneurs, Troop 6000 of Girl Scouts of Greater New York approached their first-ever Girl Scout Cookie Sale with a hashtag and a plan, along with a big goal.
When Girl Scouts and volunteers from the homeless shelter-based troop set up shop in Kellogg’s® NYC in Union Square on April 9, they promoted their event with the hashtag, #help6000getto6000. The troop aimed to sell 6,000 boxes of cookies in one week.
Goal-crushing Girl Scouts
Within a couple of days, the line to get in the Kellogg’s NYC cereal café was wrapped around the building and extended down the block. The girls then decided to double their goal to 12,000 boxes. Guess what? They surpassed that goal! They ended up selling about 35,000 boxes!
The girls smashed their troop goal and earned their Girl Scout Cookie Activity pins.
In a TODAY.com article, Jennifer Roth, Senior Director of Business for Little Brownie Bakers®, says, “The event really brought out New Yorkers in full force to support the girls.” She adds that Little Brownie was happy to supply the cookies and serve as more than a baker by helping come up with the idea to set up a booth at the café.
In addition to TODAY.com, the troop’s goals and accomplishments were covered by ABC News, Huffington Post, People, Mashable and more.
Check out this video summary of the girl-led event and the extensive media coverage.
World-changing Girl Scout Cookies®
In a story that CBS aired in New York, the girls explained how they were “very excited” to sell Girl Scout Cookies and “make other people happy.”
Denise Mitchell, Senior Director of Marketing and Innovation at Little Brownie Bakers, explained how Little Brownie and parent company Kellogg were inspired to support the Girl Scouts® mission and provide life skills that will last far beyond the cookie season.
Little Brownie supported Troop 6000 volunteers in helping the girls prepare in advance of the sale, so they could lead the way throughout. We supplied workshop materials to help girls learn the basics of the cookie program and engage them in brainstorming ideas for marketing the event.
Little Brownie also worked with Kellogg’s NYC to provide a welcoming and innovative space where girls could safely set up shop, without having to navigate issues like delivery of cookies and transportation.
Exciting new experiences await!
The girls plan to use their earnings to help more girls in the NYC shelter system join Troop 6000. Proceeds from cookie sales will also help fund troop projects and activities, like summer camping trips.
We’re still smiling as we think about the milestones achieved by the girls and the experiences that lie ahead for them. We wish these successful cookie entrepreneurs best of luck as they pursue future goals!