3 ways to drive participation with Digital Cookie®

Did you have the chance to participate in the Girl Scouts® Ideal Cookie Sale™ webinar on how to close the participation gap in the Girl Scout Cookie Program®? In case you missed out, we have a link to the full presentation, which offers insights on how you can make use of Digital Cookie to boost girl participation and overall program success.

While door-to-door and booth sales are at the core of the program, the Digital Cookie e-commerce channel is necessary to sustain growth over time. Councils like Girl Scouts of Greater Atlanta and Girl Scouts Hornets’ Nest have found that the PGA (per girl average) of packages sold is higher for girls who participate in Digital Cookie.

How can your council encourage girls to participate in Digital Cookie during the 2018-2019 Girl Scout Cookie Season? Here are 3 strategies you can begin to put in place now:

1) Offer a tiered-rewards system
Girl Scouts of Greater Atlanta offers three levels of rewards for girls who participate in Digital Cookie. In 2017-2018, the council offered a Cookie Techie patch to girls who sent 32 emails. Girls who sold 50 or more packages online received a Cookies on the Go patch. Girls who sold 65 packages earned sea turtle earbuds. For 2019, the council plans to remove email as a component of the strategy and focus on driving girls to sell more packages.

2) Educate and support volunteers
Girl Scouts Hornets’ Nest hosted a daylong workshop in 2017-2018 to educate volunteers on how the program works and how it helps girls reach their goals. Videos, one-sheet fliers, webinars, live Q&As and other resources were made available on the council’s website.

2) Celebrate the success of girls
Girl Scouts Hornets’ Nest recommends elevating top Digital Cookie performers at the end of the Girl Scout Cookie Season. Digital Cookie entrepreneurs with the highest sales can be spotlighted online and in email communications.

An event is another way to celebrate success. This past season, Girl Scouts Hornets’ Nest hosted a “Cookie Coronation” that honored girls in a ceremonial setting that included a presentation and commemorative booklet.